The Red Oval and the Arrow Sign: The Signs Behind Our Designs
Every design in our shop starts with a sign. Here's what each one shows, and where you'll find it.
What is the red oval?
The K&G oval is the one most people picture: a crimson red oval with big white K&G letters and a long swoosh underlining them. It's the same oval you'd spot above our stores from the road, cut down to its two letters. It sits on the front, simple and bold.
What is the arrow sign?
The arrow sign is our retro mark. A brown-grey panel reads Kum in heavy rounded script, a big arrow cuts across the middle and points the way, and & Go sits below it. It looks like the kind of sign you'd see hanging over a roadside stop years ago.
Why does the arrow sign have a back design?
Because it tells a whole story. On the back of the same piece, the arrow sign hangs over a hand-drawn gas station: a canopy, a small shop with striped windows, and two old-fashioned pumps out front. Front and back, it's one picture of the road.
Which design should I pick?
Want the sign everyone knows? Go for the red K&G oval.
Love a vintage look? The arrow sign with the old station on the back is the one.
Can't decide? Pick one for yourself and one as a gift.
What does each design come on?
Every design comes on tees, long sleeves, crewnecks and hoodies, plus kids' and youth sizes. Every product page has its own size chart, so you can check the fit before you order.
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